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Designer Pop Up @ Tangs Singapore

tangs.jpgBelieve all locals or residents in Singapore will know this iconic departmental store— Tangs, the leading player in the retail industry in Singapore. They are akin to Selfridges of UK and Macy’s of US. They were already in the scene since 1923, offering whatever consumers want and need from clothing, cosmetics, kids stuff, home living and a lot more. With its flagship store located in the heart of Orchard road, which is the biggest shopping district on the country, it has become an iconic brand for Singapore.

On the third week of July, Tangs Plaza in Orchard opened its spaces to support local designers around the country. The fourth level of Tangs was converted to House of TANG, a pop up event showcasing different designers featuring their products ranging from fashion clothing, accessories, stationeries, leather goods and home furniture made locally.

Needless to say, the Chainless Brain team was more than thrilled to be part of House of TANG. Other participating brands include The Concrete Everything Store, The Mindful Company, Make Your Own which are alternative homeware and furniture and many more others. We are extremely honoured to be part of the showcase; and the opportunity to reach a diverse crowd of both local and foreign shoppers.

Chainless Brain - House of Tangs SingaporeWidely space and clean displays— focusing on an uncluttered shopping experience.

 Emphasizing on minimalistic presentation, our latest collaboration with Kris Jane, fashion statements from British label, Eshvi, which we handpicked them directly from London, and last but not least, a few of Chainless Brain’s signature crystal items are being displayed at House of TANG. If you like our items and are unable to get down to Tangs, good news— we do sell online and ship worldwide. Click here to visit our webstore

Chainless Brain's Scarves and JewelleryKris Jane x Chainless. B Collection, handmade semi-precious stones and Eshvi's statement pieces 

We took notice of The Concrete Everything Store, a Singaporean based brand featuring concrete handcrafted products. Really interesting lamps that we are considering getting for our studio.

The Concrete Everything Store The Concrete Everything Store

If you are based in Singapore or stopping by for a visit, do drop by and visit Chainless Brain at House of TANG, Level 4.  We will be there until August 17! 

Stay tuned and follow us on our journey.

Till then xx

The Chainless Brain Team

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